The goal for DNWND was to capture the theme of the brand and portray it to their target audience. The client’s plan is to develop on-site wind turbine generators that can create a grid for customers to power their own facilities. They have some competition in brands like solar city, Nextera, and Tesla. My goal was to differentiate them from the competition with a clean, timeless, and memorable design. The brand will be dealing with corporate companies and big business so I want to give them a clean professional logotype.
The main audience of DNWND is Ski resorts in California and wineries. I targeted these niches while still maintaining the feel of a corporate identity with professional brand recognition. This posed as a challenge to blend three worlds, Action sports, wine, and corporate companies.
The final logo after multiple revisions was a combination of the first and third proposed logos. The typeface is a modified version of SUI Generis and is paired with the DNWND symbol. The typeface gave the brand a sleek aesthetic while still capturing the corporate feel and pairing it with the symbol represented wind, power, and change through sustainable energy, helping bring together the final logo system.
I chose this color palette because they represented inviting corporate colors paired with a calming green to signify sustainability and environmental awareness.