Consumer brand dedicated to preserving mother earth

Project Brief
Maev is dedicated to creating sustainable, organic, and environmentally forward consumer products. Maev differs from other companies that are environmentally facing forward in that they carry a bold vision where consumers are presented with a substitutes to every existing product found in the market that compromises environmental health.
To help bring my clients vision to life, I provided them with a minimal logotype solution that would allow there clean products to do the talking. The Maev logotype is paired with a modern slab serif body type and a bold consumer facing color palette.  
The brand's styles were applied to consumer packaging and company assets. 
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