Project Brief
Art of Sport is a body care company with athletes in mind, formulated with clean ingredients specifically made for high performance. As a full-time brand designer, I support the overall brand ethos by leading creative approaches including design concepts, branding and art direction for photoshoots and out-of-home campaigns. Additionally, I spearhead package design for new and existing products, as well as in-store displays to increase brand awareness in major retailers like Target, Kroger and CVS.
Packaging Design
Made improvements to existing men's packaging, worked with vendors to achieve desired results, Promotional packaging and created concepts for Art of Sport Women's Packaging.
Marketing Campaigns
Out of home billboard campaign and In store print designs at major retailers.
Photoshoot Art Direction
Art directed photoshoots for content production revolved around new products, social media, and retailer hero images. Photography by Greyson Tarantino
Asset and content creation for social media, email marketing and print design.
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