Project Brief
I was approached by a creative agency representing Western Digital to create 3 small social media campaigns for WD. The goal was to help integrate Western Digital as products to be used by designers, artists, and all kinds of creators.
First was a poster design to highlight what is really happening inside these chunky hard drives? The poster was created with a combination of photography and scanned imagery of a Western Digital HDD that I broke apart and scanned in.
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/4ed4bb43-ec46-4a97-ad04-4a2d5d6aa292_rw_1920.jpg?h=3027d03e4a61f50d13e3f8d0dc401f45)
Sandisk is a part of WD so for the second campaign I created some hand-cut collages in the shape of SD cards and how the products can be a portal for your adventure/creativity.
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/f16097e9-e28b-427e-9602-5df952556fce_rw_1920.jpg?h=337a8bc9914007bbe0a1c7b798dc52ee)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/ed57bcb9-34c5-44ef-ac00-1ea59e484f35_rw_1920.jpg?h=e40d8ad109faabaeb51f5cc29d132700)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/dd2ceaec-ba80-48d5-ac37-f028b929a6da_rw_1920.jpg?h=914d4a6aa0d4960d410b96674dda7cc7)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/5dd56cd7-bf60-4f13-97b5-87846ba015eb_rw_1920.jpg?h=b054ffe0b9a962ca95ac8ace4316eae8)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/abbed60d-45d5-4126-b58e-ec7781d8bf3f_rw_1920.jpg?h=a4af8f4dd40fab27ae9a3afb584e21a8)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/f388bb79-b5ba-49a1-8c21-d9f0baf4b19d_rw_1920.jpg?h=b4b45e7b3e7f100838bccb0f82816861)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/fa0a66d7-3bfe-4a80-908e-f4f7fee8decd_rw_1920.jpg?h=7ae235105723195c92f664f978e48f84)
For the 3rd set, we wanted to highlight Western Digital as a powerhouse in gaming both in the past, present, and future. My solution was to create a collage weave and incorporate that into a vintage-inspired print ad.
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/97857f06-2948-42d6-9f5b-cc0ffc310204_rw_1920.jpg?h=4bc612fafb6962e8fa8df2af14bda14a)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/477db3d8-a270-4af0-9494-3c1a7fd7c86a_rw_1920.jpg?h=e3c0637ae499feb4364fe1d6f308b284)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/ea80a0c8-b72b-470c-b086-28c8c37c5d6f_rw_1920.jpg?h=c2399e9dc0a131975f04a2aa328d476c)
![](https://cdn.myportfolio.com/7a4d06b1-fdca-4561-a4ec-4b923ea1337a/375089d0-c1b1-4e86-9541-a88ba79ad0d9_rw_1920.jpg?h=9544d1b52caf62e15ea13298190a697c)